If you are having issues with your Google ads and their conversion, you are just at the right place. In this guide, we will discuss the 7 most common and important reasons for what you might be doing wrong. We’ll also be revealing the ways to fix your Google ads so they start working and converting into customers recommended by the top digital marketing company in Dubai.
How many of you are aware that more than 2.65 billion internet users are using Google Chrome as their primary browser.? So, it is very important to make sure that your Google ads are converting.
Not Using The Right Keyword
Understanding keywords and placing them strategically is very important when it comes to digital marketing and advertising. Keywords can be considered an essential part of SEO. They are specifically placed on the website to generate organic traffic.
SEO specialists search and place keywords according to the search intent. Even though some of them are getting updated on popular themes and events, some are quite common in specific domains.
Health fitness is such a domain. Fitness classes gyms near me, and workout routines are some of the common keywords related to fitness. Keywords play the role of generators that brings visitors to a website.
Missing The Search Intent
You obviously want to create ads people want to click. Right?. To make sure that you are getting the desired result, consider some of the methods for better understanding your clients. Indulge in a buyer’s journey. Try to understand how will they search, and what you can do to entice them to click on your advertising.
Solution: If we look from a buyer’s personal perspective, people search for a product on Google with the intention of purchasing it. This means if an ad is perfectly placed in front of them, they are likely to convert. This ultimately means you will also get the traffic you want.
Try asking about the importance of budget to any of the marketing and advertising experts. Having a sufficient budget is very essential for having successful advertisements and digital marketing campaigns. Let’s be honest, you’ll be competing with small-scale businesses from large start-ups.
To gets your lead generation, your work must bypass your competitors with thousands of funds daily for ads. And let’s be honest, that’s a lot of budgeting.
As well know, PPC advertising isn’t cheap, so if you start off with PCC campaigns should really focus on the keywords related to your ads. You obviously want to run campaigns in full effect.
So, focusing on keywords will ensure that the campaigns will reach your target audience
Try to optimize your advertising as possible during the first few weeks. Your primary goal is to determine the effectiveness of your ads, ways to improve their performance, and apply modifications once it’s launched .
Keep in mind that people with very particular niches and those that use a lot of keywords will benefit the most from delaying this stage.
Not Utilizing Geo-Tagging
While creating a Google ad campaign, you will be asked to select your location targeting aka geolocation. Local companies should focus solely on their local area, while big companies may want to exceed their efforts to large cities. The presence/interest parameters, on the other hand, could be influencing your conversion rates. It should be worth mentioning that geo-tagging can be quite expensive when done wrong because many ads are used for people with no chance of converting.
Demographics are important when placing products on Ads, says the top digital marketing agency in Kochi. You will get more conversions from that particular demographic grouping if your advertisement reflects the topic that connects with them.
Missing out on Ad Extensions
Most of the ads are known to target smartphone users. When people users click on an Ad, they are typically provided with contact information regarding a product. When ad extensions are not used, you risk having people click on the advertisements, and view them but never follow up on conversions.
Solution: Most Google searches are primarily looking for products in their area/locality. Adding phone numbers and links related to the localized business is recommended.
Issues with the landing page.
Going by definition, landing pages are the core of marketing. They are considered the lead-ins that motivate customers to make a purchase. We could see that landing pages have discounts or deals that are not available anywhere else. This kind of offer can drive traffic to the website and even increase the conversion rate. Yet some landing pages don’t convert up to our expectations.
Try using these tips to fix the issues with your landing page for more conversions.
Have a call to action
If you are lacking a call to action, you are not doing your marketing right. They’re commonly placed in buttons on landing pages that are clicked to take visitors to a page that completes the checkout process smoothly.
Testimonials and reviews
Display testimonials and reviews of your customers will establish trust with your visitor on the website. Customers will undoubtedly look for reviews when it comes to a product or service. Customers tend to trust websites with authentic buyers. Making the visitors confident is the key.
Since mobile phones are the major visitors of Google and ad campaigns, make sure that your website is mobile-friendly and tailor your ads that are compatible with the mobile browser.
In conclusion, there could be multiple reasons why your Google ads are not converting, ranging from targeting the wrong audience to a poorly designed landing page. However, by understanding your target audience and creating compelling ads with a clear call-to-action, you can increase your conversion rates.
Additionally, optimizing your landing pages for speed, relevance, and usability can also make a significant impact. Finally, continuously testing and refining your ads can help you identify what works and what doesn’t, allowing you to improve your campaigns over time and achieve better results.