What to Expect from Your Business Broker: Services and Responsibilities

If you’re considering selling your business, working with a professional business broker can provide numerous benefits. A business broker can help you navigate the complex process of selling your business, find qualified buyers, and negotiate a successful sale. Here are some of the services and responsibilities you can expect from your business broker:

Business Valuation

One of the first steps in selling your business is determining its value. A business broker can provide a professional business valuation to help you understand the true value of your business and set a realistic asking price.

Marketing and Advertising

Once your business is listed for sale, a business broker can market and advertise your business to potential buyers. This can include listing your business on multiple online marketplaces, creating marketing materials such as brochures and flyers, and reaching out to potential buyers in your industry.

Qualifying Buyers

Your business broker can help screen potential buyers to ensure they are serious and qualified to purchase your business. This can involve conducting background checks, verifying financial information, and ensuring that potential buyers are a good fit for your business.


A business broker can handle negotiations with potential buyers on your behalf. This can include discussing terms of the sale, coordinating due diligence, and working to reach an agreement that is fair and satisfactory to all parties.

Closing the Sale

Once a buyer has been identified and the terms of the sale have been agreed upon, a business broker can help facilitate the closing process. This can involve working with attorneys, accountants, and other professionals to ensure a smooth and successful sale.


Maintaining confidentiality during the sale process is critical for protecting the value of your business and avoiding disruptions to operations. Your business broker can help ensure that the sale process is kept confidential and that sensitive information is not disclosed to unauthorized parties.


Working with a business broker can provide numerous benefits when selling your business. A broker can help you determine the value of your business, market and advertise it to potential buyers, qualify potential buyers, handle negotiations, and facilitate the closing process. By understanding the services and responsibilities of your business broker, you can work together to achieve a successful sale and achieve your goals for your business.

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